Theatrical Commercial

Close your eyes. Count to three.
Imagine a world where people thrive eating plants, not animals.
If you want to change the world…there’s nothing to it.

Moviegoers across America can now watch the new Eat Differently Public Service Announcement (PSA) commercial during the Wonka film pre-show.

The :60 PSA debuts on 1,800 movie theater screens prior to Wonka, which stars Timothee Chalamet, Hugh Grant, and Oscar winner Olivia Colman. Wonka, a prequel to the beloved ‘71 classic, will appeal to all ages and be one of the biggest films this holiday season.

Eat Differently, which encourages people to eat plants, not animals, chose to air before Wonka because the film mirrors the belief that we are all the dreamers of dreams and every one of us can make a difference. The theme of the ad is how artists can, and do, change the world, and depicts famous icons from the world of music, film and art who are committed to making a difference for the welfare of animals, the planet and people’s health.

The PSA was directed by BAFTA winner, Alex Lockwood.

Trailer 1

May 20, 2023

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.

Trailer 2

May 20, 2023

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.

Trailer 3

May 20, 2023

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.

Trailer 4

May 20, 2023

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.