Hate Vegans
NOT ONLY CAN LAUGHTER INSPIRE, IT CAN HELP US FIND COMMON GROUND
Meet Seymour Loudermilk
This groundbreaking comedic campaign, which officially launched June 1 in Los Angeles, features a comprehensive media plan that includes billboards, TV, radio and digital. People visit the website to find out how the injuries they’ve sustained from preachy vegans could be turned into massive settlements from Seymour Loudermilk and his legal team.
We created Seymour Loudermilk, “one of the East Valley’s most established personal injury attorneys,” who has announced that his firm, Loudermilk & Associates, has begun handling injury claims for citizens who have been harmed by the words or actions of vegan zealots.
Some of Loudermilk’s “wins” include trauma from vegan medical advice from doctors, and protection from facts surrounding where your meat and dairy actually come from. In the words of Seymour, “If you’ve ever been made to feel uncomfortable by a vegan about that triple bacon cheeseburger you enjoyed right before your stent replacement surgery, then you’ve come to the right place!”
It is quickly apparent that the website, along with the 866-hate-vegans phone number, has been developed to encourage meat and dairy eaters to “share their hate” for vegans. Once there, they are greeted by pro-vegan messaging such as the health benefits of eating a diet of plants, not animals, along with the positive effects on the planet and the welfare of the animals.
The campaign runs through 2024 in Greater Los Angeles. Additional cities will be added.
Trailer 1
May 20, 2023
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.
Trailer 2
May 20, 2023
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.
Trailer 3
May 20, 2023
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.
Trailer 4
May 20, 2023
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat null.
