About Our Campaign

In the 90’s, Apple launched one of the most prolific and poignant advertising campaigns in modern history. The “Think Different” campaign highlighted luminaries throughout history and correlated their extraordinary “thinking” with brilliance. We noticed that many of these luminaries featured in the campaign had a common thread—they ate differently.

In the spirit of that original campaign, we pay homage to icons past and present who invite us to think differently, eat differently, and become part of a movement that propels humanity towards a brighter tomorrow.

We are honored to partner with an Academy Award winning director along with an award-winning creative team to produce a campaign that provides a deeper understanding of the global impacts we can all make by choosing to eat differently.

Eat plants. Not animals.