ALBERT EINSTEIN

“It almost seems to me that man was not born to be a carnivore.”

ALBERT EINSTEIN

ALBERT EINSTEIN

“It almost seems to me that man was not born to be a carnivore.”

OUR MOST RECENT CAMPAIGNS

The dairy industry wants you to believe it’s all rainbows and butterflies.

The truth is the dairy industry is one of the most cruel and wasteful industries on the planet. Apart from the inherent cruelty of ripping babies from their mothers, dairy is responsible for water pollution and an exorbitant amount of greenhouse gas emissions.

Close your eyes. Count to three.

Imagine a world where people thrive eating plants, not animals. If you want to change the world…there’s nothing to it.

Watch our theatrical PSA commercial at 1,800 U.S. theaters during the pre-show of the blockbuster film Wonka.

Changing one thing
can change everything

Practitioners of peace and prolific songwriters. Innovators, intellectuals, and altruistic titans of industry. They’ve all shared, and continue to share, one thing in common. A plant-centric lifestyle. Joining this group of vanguards and pro-earth proliferators is easier than you’d think. Changing one thing can change everything. Starting with what we eat.

Welcome to Eat Differently.

Diet change, not climate change.

Switching to a plant-based diet would cut your carbon footprint by 50%